In recent years Saudi influencers have been stealing the show on Instagram. These digital creators are changing trends, helping steer consumer choices, and exemplifying Saudi culture on the international stage, be it in fashion and fitness, travel or technology and business. However, with Saudi Arabia introducing digital transformation under Vision 2030, the influencer scene has been rapidly growing – forming a momentum industry that bridges the gap between brands, communities and audiences inside and outside of the Kingdom.
But it’s not just Twitter, the more people tuned in to #SaudiAramcoAttack, the more Saudi influencers brought the spotlight onto Instagram. It is an area of sharing visual stories, advocating life style switching and creating loyal fan base. Millions of Saudis follow local content creators on social media to get inspired, entertained, and to find out how to buy anything. If you want to stay up to date on what’s hot in the Kingdom or explore Saudi’s creative scene along the way, following the right Saudi influencers is a good place to start.
Why Follow Saudi Influencers?
Pretty photos and product placement is not all there is to Saudi influencers. Some of them are using their platforms to challenge stereotypes, support local businesses, and show us the important cultural and social changes that are happening all across the country. They’re who these influencers are and why their authentic, relatable content resonates with real people, whether it’s how to apply makeup, plan a workout, raise a kid or reach a career goal.
Looking at Saudi influencers gives you a really interesting window into modern Saudi life, too. You will get a glimpse into how tradition and modernity mix, how young Saudis unleash their creative talents, and how social media has become a platform to cheer for all things local and beyond. The influencers provide a real insight to life in the Kingdom, and they do it in a fun, accessible way, perfect for a brand looking to venture into the market, or someone who just wants to know what life in Saudi is like.
Fashion and Beauty Icons
Fashion and beauty are one of the most popular categories of Saudi influencers. They innovate with subtle dashes of modest fashion, makeup trends, skincare routines, and luxury style with a firm gentility. On their style, it is often a great combination of contemporary style and traditional beauty.
A name to know when it comes to Saudi fashion (and fashion in general), might be Nojoud Alrumaihi. Credited with her chic, effortless style and collaborations with international brands, she is a fashion icon in the Gulf. Yara Alnamlah is another aspiring star in the world of the makeup artist and beauty content creator whose tutorials and product reviews are following by hundreds of thousands. These women are not only trendy but they are also changing the outlook of the Arab fashion and beauty on the global stage.
Following Saudi influencers like these give you a direct window into how fashion is transforming the Kingdom, which is particularly useful if you’re a brand, fashion lover or a designer attempting to have a better grasp of the Saudi market.
Lifestyle and Travel Creators
Tourism in Saudi Arabia is exploding, and a myriad of influencers are helping to shine a spotlight on some of the country’s breathtaking destinations, cultural heritage and one of a kind experiences to witness. Saudi influencers are capturing the changing landscape, from the mountains of Abha to the futuristic developments in NEOM, with style.
One of the most influential lifestyle figures in the Kingdom is Hala Abdallah. Her Instagram account merges luxury travel, fashion and a little bit of personal shot in such a way that feels both aspirational and exclusive, and yet so authentic. This is also true for Mona Kattan: globally famous and based in Dubai but still very closely linked with her Saudi roots, and continues to post relevant Saudi content.
Following these lifestyle and travel Saudi influencers will help you explore the hidden gems, see these iconic sites through local eyes and keep in touch with the exciting happenings of the country; past, present and what’s to come — whether it’s new resorts and events or heritage festivals and fashion weeks.
Health, Fitness, and Wellness
With more and more Saudis turning health conscious and fitness savvy, this is becoming an increasingly popular space for influencers. With these creators, their followers get home workout routines, nutritional advice, wellness tips, and daily motivational tips on how to live a healthy life.
A name that stands up in the Saudi fitness scene is Rasha Al Khamis. She is the first female certified boxing coach in the Kingdom, and in addition to promoting physical strength, she also promotes an empowerment and confidence in women. She breaks barriers in her content and gives practical advice to those starting out or struggling to live a healthy lifestyle.
If you like boutique fitness, personal training or dieting, Saudi influencers in the wellness space create content that better reflects local realities and is therefore more relevant and helps create a more sustainable wellness practice within the Saudi audience.
Entrepreneurs and Tech Enthusiasts
A lot of Saudi influencers talk not only about lifestyle and beauty, but also about business, tech, and personal development. Some of these creators share tips on entrepreneurship, investment opportunities, and professional growth, making them highly valuable for young professionals and students in the Kingdom
For one, Lojain Omran, a television presenter and digital entrepreneur who often talks about personal branding, success, and women empowerment is one rising voice. By her mixing media with inspirational and business related posts, she has become one of the most followed Saudi influencers.
Staying on top of the innovation trends in Saudi Arabia, government initiatives and the startup ecosystem in Saudi Arabia go a long way in helping you follow Saudi influencers in this space. If you’re trying to grow a brand, or seeking career development, these creators are an excellent resource to look at.
Food and Home Creators
Saudi food is a massive part of Saudi culture and it’s not surprising that Saudis who do this are also adored for the delicious content they have to offer. Here you can find traditional recipes, as well as international fusion dishes that celebrate the pleasure of cooking, dining, and hosting at home.
One food focused influencer, Eman Al Ajlan, shares her recipes and table setting in such a way that evokes warmth, culture and creativity. In contrast others such as Abdullah Al Juah opt for a view that combines food and travel, capturing culinary exploits across the country and around the world.
Saudi influencers that focus on food and home life are a great way to tune into things like Saudi cuisine, hospitality traditions, and even get some ideas for your next dinner party or how to decorate your home.
Social Impact and Awareness
Most Saudi influencers use their platforms only for a personal gain, but some are also trying to shed light on mental health, environmental problems and change the society. Many of their content includes personal stories, educational resources and a call to action.
Take, for example, some Saudi influencers who run charities, or youth organizations, or environmental campaigns. Topics such as sustainability, education or family support are some of the things that they may talk about. Together, these voices are molding a more socially aware, responsible digital culture in the Kingdom.
When you follow these Saudi influencers, it’s not just about watching someone’s lifestyle; you’re watching an important conversation that has a direct impact on Saudi Arabia’s future.
Final Thoughts
There’s so many amazing stories to be told in the Saudi influencers world which is so diverse, huge and full of life. They may post on topics ranging from fashion, fitness business, or food, and it’s likely there’s an influencer out there who posts content that will speak to your interests and values. The outputs of these creators go beyond entertainers, becoming modern storytellers, trendsetters, and ambassadors for a changing nation.
With Saudi Arabia continuing to change, Saudi influencers will continue to have even more influence over public opinion, local talent and connecting our communities. So by following them on Instagram you can enjoy a front row to Saudi’s current digital scene and all of the passion, creativity and pride which comes along with it.
So if you are looking for inspiration, news, or just entertainment – start following these Know Saudi. You won’t just have feed of content to scroll. You’ll get a new side of Saudi Arabia, one post at a time.
